There is a reason that “bebo” was the most Googled word in 2006. It stands for bebo.com, a video-packed web site that competes with the now-famous YouTube .com for the attention of millions of young consumers around the world.
Take a brief visit to bebo.com and dozens of brands will flash before your eyes within a few moments: Disney, Houston Oilers, Accord, Hitachi, Red Bull, Chicago Bulls, Universal Studios, Bellagio Hotel, USC football highlights, all manner of musical groups and a company that gives away incentives.
As with YouTube, bebo is overrun with adolescent humor, amateur videos that push (or cross) the limits of decent language, sexual innuendo, and plenty of stupid stuff. BUT, it captures an enormous number of eyeballs and the smarter brands are posting their own clips there to make nice with an audience with plenty of disposable income.
It’s a bebo new world out there, friends. Better figure it out.
See the ABC report on bebo topping Google's zeitgeist list of most-searched terms.
And here is the list:
3. world cup