Monday, January 01, 2007
Is Microsoft Marketing to Bloggers or Bribing?
Does your company take the power of bloggers seriously? Apparently Microsoft does, given its reported move in sending free laptops to some 90 bloggers.
The reason: to let the bloggers try out (and review) the new Vista operating system. The blogosphere was not amused. Within hours many bloggers cried "bribery."
Check it out here and form your own opinion regarding the bribery slander. We're not focusing on charges and counter charges. The key fact is that Microsoft understands there is a massive army of bloggers out there who can influence product sales.
Is that fact part of your marketing and product communication plans?