Thursday, December 07, 2006
Take it Off. Take it All Off.
Business executives who dismiss Web 2.0 -- blogs, podcasts, online video, etc. -- as all hype are absolutely correct. The web is much about hype these days.
But hype can be incredibly helpful to a company looking to gets its name or products out there.
Media outlets are full today of news about unboxing.com and a few similar sites that are attracting a growing audience and gobs of advertising. The "unboxing" sites even made the front page of today's Wall Street Journal
What do unboxing sites do? Simply provide lots of videos of people unboxing products, iPods, HDTVs, bean bags, phones.
Who could have predicted such a site a year ago? Who knows how long it will last as a popular site? No one, of course, but that's not the point.
The point is this: creative, even wacky sites that may be able to promote your services will be coming online with increasing frequency. The question is this: Is your company ninble enough to make use of them?