This is an unsolicited, uncompensated plug for Inc. Magazine, one of the more interesting and helpful business magazines too often pigeon-holed as a publication for small business. Even if you work at a very large company, Inc. will keep you abreast of developments out there, particularly on the web.
The current issue includes an interesting article explaining “How to Get in On The YouTube Craze.”
One example: Smirnoff pushed its new malt iced-tea drink by posting a rap parody on the YouTube site, where consumers watch 100 million videos DAILY. The two-minute clip included country club types rapping their lifestyle and their new iced tea drink with a kick.
Bottom line: It was viewed more than a million times within a few weeks.
Here’s one more testimonial, this one for the online news site WebProNew, which has become a reliable provider of news about the fast-developing Web 2.0 culture and business environment.