PR Webfire

Advice and commentary on the hotspots, updrafts and burning issues as Web 2.0 and its amazing tools change the face of business communications

Friday, December 22, 2006

The Journal Offers a Hand Up to Startups

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The Wall Street Journal offers to small business startups a very helpful online site -- StartupJournal -- where entrepreneurs can drill down...
Wednesday, December 20, 2006

Long Live the News Release (Software)

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If you think the last post was way too cheerleaderish about this web hype, check out the recent announcement by Edelman, the huge worldwide ...

Remember 8-Tracks, Slides Rules and Press Releases?

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Is the old fashioned press release on its last legs in this Web New World? Not yet, but Sun Microsystems CEO Jonathan Schwartz, a corporate ...
2 comments:
Monday, December 18, 2006

Adland is Getting "Crowded"

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Who in your company comes up with advertising, promotion or PR ideas? No one, you say, because you outsource it to an ad agency or PR firm? ...
Wednesday, December 13, 2006

Big Red Gets The Video Download Thing

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Companies toying with the notion of creating video podcasts (vodcasts) should be checking the quality and positioning of videos created by o...
2 comments:
Thursday, December 07, 2006

Take it Off. Take it All Off.

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Business executives who dismiss Web 2.0 -- blogs, podcasts, online video, etc. -- as all hype are absolutely correct. The web is much about ...
Tuesday, December 05, 2006

KITOWS

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Can you sum up your company in one word? Probably not. And, you might add, there's no reason to do so. But there is a bit of a marketing...
Thursday, November 16, 2006

Wanna Be Wired In? Think Inc.

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This is an unsolicited, uncompensated plug for Inc. Magazine, one of the more interesting and helpful business magazines too often pigeon-ho...
Wednesday, November 08, 2006

Mr. Watson, Can You Dig This?

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Some news articles are easily read and forgotten. But others stick out like giant red fingers pointing the way to the future for the smart b...
Monday, November 06, 2006

In Praise of Boring Lotus Leaves

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On the video blog front, just wanted to show you a sample video from the GE Global Research Blog called Edison’s Desk. Look at it here for t...
1 comment:
Wednesday, November 01, 2006

Innovate! Innovate! Dance to the Music

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When Microsoft was under fire from anti-trust warriors in this country and Europe, Bill Gates continually complained that the company needed...
2 comments:
Tuesday, October 24, 2006

Is It "Unpure" for Corporate Blogs To Be Collaborative?

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Are blogs sacrosanct documents that are written and seen by only one person, posted and then left on the Intenet as untouchable history? Som...
Thursday, October 19, 2006

Blogging on the Strip: Not a Roaring Good Time

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Corporate bloggers who like to post while traveling know that the most reliable way to keep the pipeline open is to schlep the old laptop t...
Tuesday, October 17, 2006

Always Read Blogs Critically

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Following up on the Wal-Mart blogging scandal, we’d like to now address the issue of product reviews and recommendations in blog sites. When...
1 comment:
Monday, October 16, 2006

Three Quick Blogging Lessons from Wal-Mart Mess

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There are three major lessons to be learned from the Wal-Marting Across America “fake” blog scandal that is summed up nicely in this Busines...
2 comments:
Tuesday, October 10, 2006

Nature Got "Wired" and You Could Be Next

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We’ve taken on the job of constantly monitoring the “Big Stuff” Radar Screen to let you know about emerging topics or developments that some...
Wednesday, October 04, 2006

Will You, Like Zillow, Let Customers Into Your Act?

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Web 2.0 quickly is creating a new breed of customers – ones who expect and demand an encyclopedic array of data to help them purchase or use...
8 comments:
Wednesday, September 27, 2006

Technorati Tip

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Don't forget, new bloggers, that any blog you produce should be registered with technorati.com , the most widely used search engine for ...

Seattle Law Firm Hits Blogging Paydirt

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A few decades ago, lawyers were prohibited from advertising and using the media to solicit business. Ironically, lawyers now are among the p...
Monday, September 25, 2006

Coming After You: Put Your Web Fraud Alert on High

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As businesses get deep into strategies involving the powerful and sophisticated tools of Web 2.0, it’s important to remember some old and ba...
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About Me

Lou Antosh
Lou Antosh, president of L.A. Communications (http://www.lacomm.net), earned numerous awards as a print journalist. He formed LA Communications after a successful stint in corporate PR/Marketing.
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