tag:blogger.com,1999:blog-34917074.post115904442825959601..comments2023-08-20T06:02:28.950-04:00Comments on PR Webfire: The New PR for Web 2.0: "Fluid Messaging"Lou Antoshhttp://www.blogger.com/profile/02563366149000305105noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-34917074.post-1168529312838985312007-01-11T10:28:00.000-05:002007-01-11T10:28:00.000-05:00This is a very relevant post, and I can relate to ...This is a very relevant post, and I can relate to the importance of dynamic, vivid, specific messages in the context of radio advertising. It's not enough to play a series of ads for a business, say, the New Jersey Devils hockey team, explaining what kinds of tickets are available and why people should support the team. Rather, a series of ads specifically tailored to the upcoming games, emphasizing key players/matchups and relevant news, is more likely to result in sales. The general message is the same (You should support the team), but the specific supporting details are adjusted to best match the audience.Anonymousnoreply@blogger.com